Private Label Beauty & Wellness

Beauty products built
for serious margins.

Lumivela sources premium private label cosmetics at 40–50% below traditional brand costs. We sell through Amazon FBA and our own DTC storefront — keeping logistics tight and margins disciplined.

Skincare · Launch SKU
Radiance Serum
Body
Glow Oil
Wellness
Adapt Blend
Launching our first SKU
24%Private label market share across major retail — record high
$2.5MAnnual revenue target with focused, repeat-purchase SKU launches
23–24%Net margin for well-run private label operators
Why Lumivela

Positioned above commodity.
Built for margins.

Private label store brands now command a record 24% market share. Lumivela is structured from day one around niche specialization, strong visual brand identity, and rigorous unit economics — not just low price.

Premium Formulation

Unmatched Quality

Every Lumivela product is developed around a distinct formulation angle — not commodity listings. We target underserved consumer needs with high-efficacy ingredients, setting us apart from undifferentiated Amazon sellers.

50–70% Margins

Serious Unit Economics

Private label cosmetics consistently deliver 50–70% gross margins. Lumivela sources at 40–50% below traditional branded costs, passing savings to customers while keeping net margins in the 23–24% range.

Multi-Channel Growth

Amazon FBA + DTC

Sell through Amazon FBA for reach and through your own DTC storefront for brand control. Our logistics are tight, CAC is disciplined, and subscriber growth drives recurring revenue.

The Catalog

Focused. Repeatable.
Built to scale.

Our catalog opens with the Radiance Face Serum — a single launch SKU engineered around a distinct formulation angle. Every product we ship is a repeat-purchase format designed to drive subscriber growth without proportional overhead.

  • Skincare formulations with high-efficacy active ingredients
  • Body and wellness products with subscription potential
  • Visual brand identity on every SKU — not commodity listings
  • Optimized for Amazon FBA and DTC fulfillment
SerumRadiance
MoisturizerVelvet
Body OilGlow
CleanserClarity
WellnessAdapt
BrighteningLumen

Sample SKU visual identity — catalog available on request

Ready to explore the opportunity?

Whether you're an existing retailer looking to add private label lines or a buyer evaluating our catalog, we'd love to connect.